antoineh.eth I canablava.xyz – Medium

antoineh.eth I canablava.xyz

antoineh.eth I canablava.xyz

💡Et si la clef d’un marketing performant passait par le suivi dynamique du comportements des…

📺 Le passage du marketing de masse (TV/presse) à celui de l’internet dit 2.0 était né d’une opportunité; celle, promise aux annonceurs, de…

2 min readSep 19, 2022

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💡Et si la clef d’un marketing performant passait par le suivi dynamique du comportements des…

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antoineh.eth I canablava.xyz

Connaissez-vous les NFTs dynamiques ? C’est très probablement le futur de vos programmes fidélité.

Petit rappel, un #NFT est un objet numérique auquel est ,entre autres, attaché un droit de propriété. L’ exemple le plus connu est la…

2 min readSep 13, 2022

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Connaissez-vous les NFTs dynamiques ? C’est très probablement le futur de vos programmes fidélité.

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antoineh.eth I canablava.xyz

Using NFTs for marketing ? Please!

It’s February 1st, 2023, and a year ago, your company was the first ever to stop keeping any user data to run marketing. Now business is…

2 min readJul 20, 2022

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Using NFTs for marketing ? Please!

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antoineh.eth I canablava.xyz

Web3, the age of sy

It’s Monday 10 am, and your #CMO is happy. He got a 0.76% click-through rate on his paid campaign*… How the hell do we settle for such a…

1 min readJul 20, 2022

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Web3, the age of sy

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antoineh.eth I canablava.xyz

Zero-party data & web3

#Zero-party data is the dream of every #CMO. But let’s be honest, a painful one.

2 min readJul 20, 2022

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Zero-party data & web3

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antoineh.eth I canablava.xyz

Web3: The age of Mass Account-Based Marketing

One of #web3 main challenge for marketers is its core #anonymity. The end of target audience? Hell no!

2 min readJul 20, 2022

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Web3: The age of Mass Account-Based Marketing

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antoineh.eth I canablava.xyz

Using NFTs for CRM (Web3 marketing tools, Part 2)

Last week, I launched CRMbyNFT with my old colleague from Ogilvy, Cyril Attias. We found ourselves having lunch and discussing of our 20…

3 min readJul 1, 2022

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Using NFTs for CRM (Web3 marketing tools, Part 2)

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antoineh.eth I canablava.xyz

Released, Responsible, Rewarded. (Web3 marketing tools. Part 1)

Yesterday, I was talking to a friend about a new drone, and this morning, ads for this product are all over my social media feeds and…

3 min readJul 1, 2022

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Released, Responsible, Rewarded. (Web3 marketing tools. Part 1)

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antoineh.eth I canablava.xyz

It’s time to sync your marketing & Sales

Stories that tell of the mistrust between Sales and Marketing are the stuff of legend in business. Sales says they make the money and…

2 min readJan 22, 2022

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It’s time to sync your marketing & Sales

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antoineh.eth I canablava.xyz

How your Customer Journey mapping impacts on your marketing funnel.

There are three basic models for setting up a lead-generation marketing funnel. Some companies choose to set up their funnel from a…

2 min readJan 21, 2022

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How your Customer Journey mapping impacts on your marketing funnel.

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antoineh.eth I canablava.xyz

antoineh.eth I canablava.xyz

Helping companies integrate web3 into their traditional marketing mix. 20y exp. in 🇫🇷 🇮🇳 🇸🇪🇫🇮🇷🇴. https://leadnostic.com/ & https://marketingbyNFT.com

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