It’s time to sync your marketing & Sales
Stories that tell of the mistrust between Sales and Marketing are the stuff of legend in business. Sales says they make the money and Marketing just spends it. Marketing says Sales would make more money if they gave Marketing more to spend.
In the new world of digital marketing, marketers work with analysts, engineers and thousands of highly technical KPIs. So the gap between Sales and Marketing is increasing in many companies. But not in the really successful companies.
In successful companies, Sales and Marketing sing from the same songbook and pitch from the same brand book. They’re both measured by sales results and KPIs. Sop, they speak the same language. And they understand each other. They understand the need to share information, and play nicely as one big happy, growth-focussed family.
Today’s Sales and Marketing processes involve a massive amount of testing, learning, scaling and fine-tuning. How in tune and aligned are your Marketing and Sales departments? To get them on the same page, and heading in the same direction, you need to shape their thinking and put a blueprint together for how they’ll work in the future. This is the first step in getting both teams to speak the same language. Then you’ll need to teach them to share.
Sales should share as much information about what happened on the last mile leading to a conversion. So Marketing can help make Sales’ work easier by sharing targeting, content and calls-to-action knowledge. And Marketing should share its info about the lead, so that Sales has all the info it needs to create a personal and contextual approach of a hot lead for Sales to follow up on. The audit will help you assess how aligned your Marketing and Sales teams are.
At Leadnostic, we developed an audit to measure the maturity of this bond.
It is part of the Marketing DNA Assessment group of audits, and you can take it on leadnostic.com
Once you’ve completed it why not take a look at the other audits in the group — the Brand Identity, Target Audience, Customer Journey, Marketing Content, Organization, and Platforms Audits.
It takes less than 10 minutes to complete, and will give you access to a free analysis based on your results.
