Web3: The age of Mass Account-Based Marketing

One of #web3 main challenge for marketers is its core #anonymity.
The end of target audience?
Hell no!
Welcome to the age of Mass Account-Based Marketing 🎯.

⚠️ The #wallet used as identification in the blockchain-powered world, is #anonymous, making it impossible to know who is behind transactions or behavior.
That means, if you want to power your marketing with web3, it becomes useless to tailor UX based on predefined target audiences as it’s been done since the dawn of #advertising.

Instead, you’re now able to tailor UX for each user. Let’s see how:
✅ Create engaging content, and “mark” each one according to an initial audience x maturity framework (AxM)
✅ Patiently capture visitor # behavior
✅ Record actions on his/her wallet through, for example, #NFT.
✅ Retrieve data during their subsequent visits, so you can tailor user experience based only on his/her pattern.
🫣 Careful; if you misbehave, the user has the possibility of coming back with another wallet, and you’re back to square one.
✅ Update your AxM framework to make sure newcomers can start their journeys as efficiently as possible.

A couple of side notes:
🫶 More than ever in marketing, brands must be clever to create a long-lasting bond with their #audience.
📈 Because we’re at the start of web3 marketing, I believe brands should start small, learn and scale. And most of all, be honest.
🤝 We’re back to #symmetrical #marketing.