How your Customer Journey mapping impacts on your marketing funnel.
There are three basic models for setting up a lead-generation marketing funnel. Some companies choose to set up their funnel from a platform-first perspective. They create a social media presence, or launch a website, or invest in marketing automation, or implement a CRM solution, or all of the above. Then they cross their fingers and wait for customers; a build-it-and-hope-they’ll-come approach. Others choose an organic-content-versus-paid-content type of approach. And the smart ones choose a completely different perspective: the customer-first approach.
Let’s look at it from your customer’s point of view. And let’s face it, they just want to find their way to a product or service that solves their problem, fulfils their need or soothes their desire. This is important to know when setting up your lead generation funnel, because really, your business should be all about your customer. So should your marketing. And your marketing funnel. But how do you move your leads through the funnel, from anonymous consumer to loyal customer?
You need to be able to define the maturity of your leads, so you know where they are on the customer journey. You need to be able to define the lead’s characteristics at every stage of the funnel. And you need to know what the triggers are that move then from level of maturity to the next.
Then you need to take all your learnings so you can create the all-important map for the entire customer journey. Along with the work you do around your Target Audience and Brand Identity, the work on your Customer Journey completes the groundwork you need to do before you build any tool or launch any marketing channel.
Leadnostic’s Customer Journey Audit will help you assess your marketing funnel. And we’ll look at how to assess your lead and the various methods and tips and tricks of the trade to help move them up the funnel.
This audit is part of the Marketing DNA Assessment group of audits. Once you’ve completed it why not take a look at the other audits in the group — the Brand Identity, Target Audience, Content, Marketing & Sales Sync, Organization, and Platforms Audits.
The audit takes around 10 minutes to complete, and you’ll access a free analysis based on your results.
Start your journey here !
