antoineh.eth I canablava.xyz💡Et si la clef d’un marketing performant passait par le suivi dynamique du comportements des…📺 Le passage du marketing de masse (TV/presse) à celui de l’internet dit 2.0 était né d’une opportunité; celle, promise aux annonceurs, de…Sep 19, 2022Sep 19, 2022
antoineh.eth I canablava.xyzConnaissez-vous les NFTs dynamiques ? C’est très probablement le futur de vos programmes fidélité.Petit rappel, un #NFT est un objet numérique auquel est ,entre autres, attaché un droit de propriété. L’ exemple le plus connu est la…Sep 13, 2022Sep 13, 2022
antoineh.eth I canablava.xyzUsing NFTs for marketing ? Please!It’s February 1st, 2023, and a year ago, your company was the first ever to stop keeping any user data to run marketing. Now business is…Jul 20, 2022Jul 20, 2022
antoineh.eth I canablava.xyzWeb3, the age of syIt’s Monday 10 am, and your #CMO is happy. He got a 0.76% click-through rate on his paid campaign*… How the hell do we settle for such a…Jul 20, 2022Jul 20, 2022
antoineh.eth I canablava.xyzZero-party data & web3#Zero-party data is the dream of every #CMO. But let’s be honest, a painful one.Jul 20, 2022Jul 20, 2022
antoineh.eth I canablava.xyzWeb3: The age of Mass Account-Based MarketingOne of #web3 main challenge for marketers is its core #anonymity. The end of target audience? Hell no!Jul 20, 2022Jul 20, 2022
antoineh.eth I canablava.xyzUsing NFTs for CRM (Web3 marketing tools, Part 2)Last week, I launched CRMbyNFT with my old colleague from Ogilvy, Cyril Attias. We found ourselves having lunch and discussing of our 20…Jul 1, 2022Jul 1, 2022
antoineh.eth I canablava.xyzReleased, Responsible, Rewarded. (Web3 marketing tools. Part 1)Yesterday, I was talking to a friend about a new drone, and this morning, ads for this product are all over my social media feeds and…Jul 1, 2022Jul 1, 2022
antoineh.eth I canablava.xyzIt’s time to sync your marketing & SalesStories that tell of the mistrust between Sales and Marketing are the stuff of legend in business. Sales says they make the money and…Jan 22, 2022Jan 22, 2022
antoineh.eth I canablava.xyzHow your Customer Journey mapping impacts on your marketing funnel.There are three basic models for setting up a lead-generation marketing funnel. Some companies choose to set up their funnel from a…Jan 21, 2022Jan 21, 2022