💡Et si la clef d’un marketing performant passait par le suivi dynamique du comportements des…📺 Le passage du marketing de masse (TV/presse) à celui de l’internet dit 2.0 était né d’une opportunité; celle, promise aux annonceurs, de…Sep 19, 2022Sep 19, 2022
Connaissez-vous les NFTs dynamiques ? C’est très probablement le futur de vos programmes fidélité.Petit rappel, un #NFT est un objet numérique auquel est ,entre autres, attaché un droit de propriété. L’ exemple le plus connu est la…Sep 13, 2022Sep 13, 2022
Using NFTs for marketing ? Please!It’s February 1st, 2023, and a year ago, your company was the first ever to stop keeping any user data to run marketing. Now business is…Jul 20, 2022Jul 20, 2022
Web3, the age of syIt’s Monday 10 am, and your #CMO is happy. He got a 0.76% click-through rate on his paid campaign*… How the hell do we settle for such a…Jul 20, 2022Jul 20, 2022
Zero-party data & web3#Zero-party data is the dream of every #CMO. But let’s be honest, a painful one.Jul 20, 2022Jul 20, 2022
Web3: The age of Mass Account-Based MarketingOne of #web3 main challenge for marketers is its core #anonymity. The end of target audience? Hell no!Jul 20, 2022Jul 20, 2022
Using NFTs for CRM (Web3 marketing tools, Part 2)Last week, I launched CRMbyNFT with my old colleague from Ogilvy, Cyril Attias. We found ourselves having lunch and discussing of our 20…Jul 1, 2022Jul 1, 2022
Released, Responsible, Rewarded. (Web3 marketing tools. Part 1)Yesterday, I was talking to a friend about a new drone, and this morning, ads for this product are all over my social media feeds and…Jul 1, 2022Jul 1, 2022
It’s time to sync your marketing & SalesStories that tell of the mistrust between Sales and Marketing are the stuff of legend in business. Sales says they make the money and…Jan 22, 2022Jan 22, 2022
How your Customer Journey mapping impacts on your marketing funnel.There are three basic models for setting up a lead-generation marketing funnel. Some companies choose to set up their funnel from a…Jan 21, 2022Jan 21, 2022